Johnnie Walker Blue Label Ultra - An Overview
Johnnie Walker Blue Label Ultra - An Overview
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The Ultra bottle is the results of a five-year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging attainable although retaining the luxury aura of your franchise and its Exclusive combination of whiskies, which consist of ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
Diageo is a world chief in beverage alcohol with An excellent selection of brands across spirits and beer groups.
In accordance with our analysis, It's also considered being the globe’s lightest 70cl Scotch Whisky glass bottle ever produced to current market.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been developed by adopting a take a look at-and-learn design, coming up with and Checking out with out limitation and imagining what the future of lightweight luxury packaging could provide.
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The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s dedication to innovation, with hopes that the bottom-breaking structure could inspire the more deluxe, light-weight, and low-carbon whisky bottles of tomorrow.
In the course of its 5 years of exploration, the model has actually been granted a United kingdom patent4 and also to motivate more progress in the field – As well as in a first for Diageo – a license towards the patent will probably be offered with a royalty-absolutely free basis to anybody in the world who needs to share in these discoveries.
Of course—this collectible version can be ordered on the internet and delivered securely on your doorway with signature affirmation.
With fewer than 888 bottles unveiled globally, Each and every bottle is separately numbered and offered inside of a luxury collector’s circumstance.
“We didn’t really know what we were heading to have the ability to accomplish after we set out to thrust the boundaries of luxurious, johnnie walker blue label ultra and the result is something which many explained wouldn't be feasible.
Diageo has said that the “previously claimed ‘lightest pounds scotch whisky bottle’ was introduced by a United kingdom retailer and weighed about 298 grams.”
With much less than 888 bottles produced globally, Every single bottle is separately numbered and presented inside of a luxury collector’s scenario.
“In lieu of keep this new information near our upper body, we’re thrilled to be offering a royalty-no cost licence to our granted UK patent to the entire world.
Experienced whisky tasting requires follow. Use our do's and don'ts to demystify the working experience and enjoy your drams in a whole new way.
That is a a single-off bottle for now illustrating the artwork in the possible, being a style experiment and redefining light-weight as luxurious. We'll go on to apply these learnings over the broader Diageo assortment.
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As well as this, for The 1st time in Diageo’s heritage, a license to our patent for gentle-bodyweight glass beverage containers is going to be supplied on a royalty-free foundation to all as a method to inspire development in the wider industry.